with the natural enthusiasts growing by the minute buying products that offer shine, hold, frizz reduction and/or moisture by the pound – who doesn’t want it all?! But at what…

many women who rock their natural curls and kinks may agree that the summer months are the most care-free season in regards to hair care. after all, longer days and…

Almost all of our ingredients are vegetable-derived, but of course we use honey in lots of our goodies. A few of the products also contain beeswax, silk protein, milk powder,…

This term comes from Lorraine Massey’s book “Curly Gurl”, which suggests that shampoo, which usually includes detergents SLS (Sodium Laureth Sulfate) or ALS (Ammonium Lauryl Sulfate) 1

we were recently asked the question: how can i keep my hair moisturized and combat shrinkage? what a conundrum! shrinkage is the natural response of highly textured hair to water,…

we’ve been getting emails lately from people who are terrified of using glycerin-containing products during the winter. apparently, there is a nasty rumor going around that products containing glyerin +…

Ever wonder why we don’t have a different product for every possible use? We like to think our customers are (1.) smart, creative people and (2.) people with something better…

1. – thoroughly saturate hair… to sopping, soaking wet. i find the wetter the hair, the easier for lather to distribute. 2. – section hair sloppily and rub the poo…

Aliya S. King is a freelance journalist, which might explain her witty, informal yet informative, completely captivating writing style. She also is a fellow freckleface, which might explain my total…