Our Story

"Oyin" is the Yoruba word for honey, a natural humectant and amazing ingredient in natural hair and skin care. It also stands for the principles of sweetness, joy, and love -- elements we seek to inspire in our customers' daily acts of self-care.

Our line was created in 2001 by Jamyla Bennu, a lifelong ingredient-conscious naturalista, when she couldn't find commercially available natural and organic products for her highly textured, natural hair. Joined by her husband and partner Pierre in 2003, the company began online only, and is still family-owned and operated.

We proudly maintain a commitment to high-quality, effective formulations made from natural, organic, and food-grade ingredients. 

Our products are gentle, cruelty-free, and moisture focused, providing impeccable nutrition and styling for dry, curly, and highly textured hair types.

~ no petroleum ~ no silicones ~ no sulfates ~ no animal testing ~ no parabens ~ no non-nourishing fillers

We are independently owned operated, and made with love. Our products are gentle and effective enough for the whole family!

Order online for fast shipping and delightful customer service -- and/or visit your local independent beauty supply, Target, Sally Beauty, Rite Aid, CVS, or Grocery store to get select Oyin moisture products at your convenience. Visit our store locator to find a reseller nearest you!


Shop Now! 


Behind the scenes at our production kitchen!  

We're passionate about creating high-quality hair and body products, using food-grade, natural ingredients. Find out why Oyin has topped naturalistas' lists since 2003! 

Oyin Handmade behind the scenes



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