about us
Oyin (“oy-yeen”) is the Yoruba word for honey!
Honey is an incredible natural humectant, a fabulous ingredient for dry hair and skin. It also reminds us of sweetness, love, and joy - the feelings we seek to inspire in the everyday acts of self-care.
Our goal is healthy, happy hair and skin.
our founder
Our brand was founded by Jamyla Bennu, who started making moisture-rich products for her highly textured natural hair in 2001 - a time when nearly every ‘ethnic’ product on the market was focused on straightening or relaxing. She built our first website in 2003 and began selling the products online to other naturalistas.
our history
We are proud to be part of the early wave of the #naturalhair movement, and thrilled to have provided consistent, trusted moisture-rich products for over 20 years!
We remain a family-owned, woman- and black-owned and led small business. We are based in Baltimore and happily self-manufacture our products using food-grade and natural ingredients.
our promise
We believe in the power of natural ingredients for wellness and self-care. We’re committed to helping every human get healthy hydrated hair, and to helping end ashiness worldwide. ;o)
made by makers
made by makers
We create uncompromising formulas that nourish and celebrate kinks, coils, locs, and curls.
real ingredients
real ingredients
We believe in ‘nutritional density’ in hair care: using natural ingredients that pack a nourishing punch!
made with love
made with love
Our products and messaging affirm our customers and the many beautiful textures that we represent.
