BOING! make every coil count! :o)

Boing is a moisturizing, coil-encouraging creme gel that brings out every curl and coil, while moisturizing each strand of hair with shea butter, coconut oil, and Irish Moss, a natural sea ingredient that promotes curl definition and elongation. Never stiff or crunchy, your hair will retain moisture and coils will bounce like springs!

  • Encourages curls and coils, and moisturizes in one easy step
  • Creates uniform, bouncy coils and curls, enhances highly textured patterns
  • Maintains moisture. 
  • pH level: 5



Work a small to medium amount of boing! through clean, damp hair from root to tip. finger style gently & allow to air dry, or use a warm or cool dryer w/diffuser to hurry things along. you could also apply while twisting wet or damp hair, and gently remove twists once hair is completely dry. 


Ingredients: water; unrefined butyrospermum parkii (shea fruit) butter; behentremonium methosulfate (and) cetearyl alcohol; polyquaternium-10; vegetable glycerin; Hydroxypropyltrimonium honey; quaternium-91 (and) behentrimonium chloride (and) myristyl myristate (and) cetearyl alcohol; cocos nucifera (coconut) oil; cetyl alcohol; chondrus crispus (irish moss), simmondsia chinensis (jojoba) seed oil, optiphen (preservative), fragrance, and love!

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Twists Made Easy

Kimmy on May 1st 2018

I've been using this product since 2013, and rave about it any chance I get when I got compliments on my twists/twist-outs. Since going natural, I was on the hunt for products that could allow me to care for my hair and keep it protected. this stuff is it! It's thick, but not too thick to allow for the ingredients to get into your hair, meanwhile keeping it to the shape you're aiming (or hoping) for. I've graduated to a bigger container now because this is my go-to all-year round for my thriving hair. Smells great too!


Marsha Massie on Dec 28th 2017

My 4b, 4c hair "Loves" this product, I have tried so many to NO avail! Boing defines my natural curls while leaving my hair soft and moisturized, but NOT greasy. It's a "must-have" for me! I'm concerned because I'm now having a difficult time locating it. Please DON'T discontinue this product, my hair NEEDS It!

Boing review

Kim on Oct 19th 2017

Love this product. It is my favorite out of all the hair products. It works really well on my hair for braid outs!

Just started using

brownshuga24 on Jul 13th 2016

I've just started using Boing!. I never really wear my hair curl-defined at this longer length. However, this product is versatile because it can also be used for twist-outs and braid-outs as well.